Articles

• FROM TRADITIONAL TO “SMART” AGRICULTURE: ADVANTAGES, CHALLENGES AND PROSPECTS OF DIGITIZATION

  Eter Kharaishvili, Paata Koguashvili , Nino Shengelia

  6-16

  DOI: https://doi.org/10.46361/2449-2604.11.1.2024.6-16

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• UNVEILING THE DIGITAL ECONOMY: HOW DIGITIZATION TRANSFORMS ECONOMIC STRUCTURES

  Giorgi Abashidze

  17-26

  DOI: https://doi.org/10.46361/2449-2604.11.1.2024.17-26

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• TIME SERIES ANALYSIS USING FRACTAL THEORY

  Davit Aludauri, Givi Bedianashvili, Giorgi Rakviashvili

  27-38

  DOI: https://doi.org/10.46361/2449-2604.11.1.2024.27-38

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• MANAGEMENT OF INNOVATION PROCESSES

  Irma Chkhaidze, Lela Devadze

  39-48

  DOI: https://doi.org/10.46361/2449-2604.11.1.2024.39-48

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• INFLUENCING FACTORS OF CONSUMERS’ BRAND PREFERENCE OF POWDERED MILK

  Oghenenyerhovwo Rita Inoni, Justice Taiwo Ogundare

  49-67

  DOI: https://doi.org/10.46361/2449-2604.11.1.2024.49-67

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• THE IMPACT OF COVID-19 ON TOURISM MARKETING STRATEGIES AND THE ROLE OF DIGITALIZATION

  Natia Surmanidze, Sopiko Tevdoradze, Zurab Mushkudiani

  68-80

  DOI: https://doi.org/10.46361/2449-2604.11.1.2024.68-80

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• INVESTIGATION OF THE CORRELATION BETWEEN EMPLOYEE PRODUCTIVITY AND MOTIVATION IN THE COMPANY "INNOVATOR"

  Nino Lazviashvili, Zurab Gegenava

  81-90

  DOI: https://doi.org/10.46361/2449-2604.11.1.2024.81-90

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• MODERN TRENDS IN MARKETING DEVELOPMENT AND ITS INFLUENCE ON COMPANIES’ ACTIVITIES

  Gela Mamuladze , Nino Mamuladze

  91-98

  DOI: https://doi.org/10.46361/2449-2604.11.1.2024.91-98

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• A STUDY OF STAFF MOTIVATION AND ORGANIZATIONAL COMMITMENT IN THE HOTEL INDUSTRY

  Maia Toidze

  99-110

  DOI: https://doi.org/10.46361/2449-2604.11.1.2024.99-110

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• STATISTICAL ANALYSIS OF THE MODERN TRENDS IN NATURAL MOVEMENT OF POPULATION OF THE AUTONOMOUS REPUBLIC OF ADJARA

  Iamze Surmanidze, Natalia Robitashvili, Nino Kontselidze

  111-127

  DOI: https://doi.org/10.46361/2449-2604.11.1.2024.111-127

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• INFORMATION MANAGEMENT OF MASS COMMUNICATION

  Natela Beridze, Edward Mikeladze

  128-135

  DOI: https://doi.org/10.46361/2449-2604.11.1.2024.128-135

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• THE CLUB OF ROMAN AND MODERN NARRATIVES OF KAZAKHSTAN

  Roza Muratova, Mariana Petrova, Dana Baigojaeva

  136-146

  DOI: https://doi.org/10.46361/2449-2604.11.1.2024.136-146

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• Professor Elene Kharabadze 80

  Natia Tsiklashvili, Badri Gechbaia

  147-148

  DOI: https://doi.org/10.46361/2449-2604.11.1.2024.147-148

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• Professor Giorgi Malashkhia - 90

  Paata Koguashvili, Badri Gechbaia

  149-150

  DOI: https://doi.org/10.46361/2449-2604.11.1.2024.149-150

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