PROBLEMS AND CHALLENGES OF MARKETING COMPANIES OPERATING IN ADJARA

EKATERINE SHAINIDZE

Doctor of Finance, Assistant Professor of Batumi Shota Rustaveli State University

E-mail: ekunashainidze@gmail.com

http://orcid.org/0000-0002-3612-1790

IVANE BAKURADZE

PHD studentof Business Administration, Batumi Shota Rustaveli State University

E-mail: ivanebakuradze121@gmail.com

http://orcid.org/0000-0003-1731-1043

Abstract

In the modern world, the marketing industry is developing rapidly, which contributes to a variety of services and an increase in income in this area. Unlike other spheres of production and services, this is a relatively new sphere in Georgia, therefore, it is unthinkable to find ways to develop it without taking into account the problems faced by marketing companies.

The purpose of our research is to study the specifics of the activities of marketing companies in Adjara region in order to determine their needs and prepare the ground for further development, and, on the other hand, to popularize this area among potential investors and those who want to master their future profession.

As part of the research, marketing companies operating in Adjara region were interviewed on these topics: the ways, problems, needs, challenges they experienced in the marketing industry, as well as proposals proposed by company representatives for their solution and further development were discussed. Based on the generalization of this information, relevant recommendations are presented for the further development of the industry, the consideration of which will have a positive effect on the further growth of economic activity in the region.