RISKS' E FFECTS ON THE COMPANY'S ABILITY TO MAINTAIN FINANCIAL STABILITY DIFFICULTIES WITH RISK MANAGEMENT

Asie Tsintsadze

Batumi Shota Rustaveli State University, Professor Georgia, Batumi

Email: asie.tsintsadze@bsu.edu.ge

https://orcid.org/0000-0002-4493-8872

Tamar Gogoberidze

Batumi Shota Rustaveli State University, assistant professor Georgia, Batumi

Email: tamar.gogoberidze@bsu.edu.ge

https://orcid.org/0000-0001-5052-7829

Abstract

ABSTRACT.      As a result of human growth, both scientists and business­people are paying more attention to the techniques that might be used to prevent or minimize the projected loss from risk. Mathematicians (Pascal, Fermat, Bernoulli, etc.) came first, followed by the proponents of economic theory A. The concept of a risk charge in the generation of profits was first introduced by Smith, who connected it to the wage level of the hired employee by stating that "High-risk occupations are assured higher compensation than Low-risk ones." Smith's conclusion: The study of the issue of risk management was built around the relationship between risk and return. Risk and uncertainty have been distinguished by subsequent investigations (by John Clarke, John Stuart Mill, I. von Theunen, and others). In keeping with the meaning of F. According to Knight, "Risk is a measurable uncertainty. An enterprise operating on the principles of a market economy faces risks caused by internal and external factors in parallel with organizational problems. Depending on the level of risk culture in the country, it is difficult or impossible for an enterprise to manage risks effectively.