THE ROLE OF WINE TOURISM IN THE DEVELOPMENT OF SMALL FAMILY WINERIES DURING THE PANDEMIC

TSITSI TSATSKRIALASHVILI

PhD student in Business Administration

Caucasus International University

Tbilisi, Georgia

Email: tsitsitsatskrialashvili@gmail.com

https://orcid.org/0000-0001-8247-5920        

Abstract

During the pandemic in Georgia, the construction of a family wine cellar is associated with great risks, unstable environment and lack of tourists, severe restrictions in the country and economic hardship, low level of education give a chance to startup businessman’s do not build the cellar. Also noteworthy is the culture of properly hosting wine tourists and following the rules that most owners of small wine cellars are unaware of. The observation of foreign wine experts on small family wineries will allow us to understand the real problems, whether the small winery is ready to host tourists today.

The observation of wine experts on small family wineries will allow us to understand the real problems, whether the small winery is ready to host tourists today.

The study included observations on 7 small wine cellars, the research revealed the opinions of foreign wine experts, named the problems of small family wineries, found ways to solve these problems, concluded and made recommendations.

Using statistics, fundamental research will make it much easier for start-ups interested in this field, working for young entrepreneurs, to develop their business and activities with less risk and financial losses.