THE ROAD FROM TRADITIONAL MARKETING TO DIGITAL MARKETING
NINO TCHANTURIA
Caucasus International University Ph.D. Student
Tbilisi, Georgia.
E-mail: tchanturia.nino@ciu.edu.ge
http://orcid.org/0000-0003-1894-5822
Abstract
The 21st century is considered to be the century of the consumer because the existence of companies today depends on the demand of the consumer. For any business to succeed, it is essential to keep abreast of market trends, and use all effective ways of delivering information. Always be where its potential customers are.
We therefore aim to explore the role of digital marketing in the modern world and show its role in the daily lives of consumers. Which factors will be decided by consumers to buy online and not the traditional method. The aim of the research is to determine the attitude of consumers towards digital marketing. 178 people participated in the study. Primary data obtained through both secondary and online questionnaires were processed. Research has shown that digital marketing can achieve more if it prioritizes consumer desires.
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