IGNORING OTHERS IN FAVOR OF THE PHONE: DEVELOPING A GEORGIAN VERSION OF THE “PHUBING” BEHAVIOR MEASUREMENT SCALE

Keywords: Phubbing, a Georgian version of the Generic Scale of Phubbing (GSP), Measurement, Development, Validation

Ana Zubashvili

E-mail: ana.zubashvili827@pes.tsu.edu.ge

Master of Clinical Psychology, PhD student at I. Javakhishvili Tbilisi State University

Tbilisi, Georgia

orcid-og-image4.pnghttps://orcid.org/0009-0005-7045-2859

 

Elene Chomakhidze

E-mail: chomakhidze.elene@gmail.com

Associate Professor, Sukhumi State University

Tbilisi, Georgia

orcid-og-image4.pnghttps://orcid.org/0009-0000-8196-6701

 

Abstract: The development of digital technology has brought humanity numerous benefits, but numerous studies conducted over the past three decades have shown that excessive, uncontrolled use of these technologies has led to a number of negative consequences. The widespread adoption of multifunctional mobile phones, which are always accessible and provide constant connectivity, has irreversibly changed the way people communicate and created the basis for the development of a new type of problematic behavior known as "phubbing": today, ignoring others due to distraction by a mobile phone has become an almost common occurrence in our daily lives. This behavior has attracted the attention of psychologists worldwide, and numerous studies have been conducted abroad. It has been empirically proven that phubbing negatively impacts interpersonal relationships and has a number of negative consequences. Intensive research is underway to study the perception, impact, and negative consequences of phubbing (for adults and adolescents, including parents and children, romantic couples, and relationships between bosses and subordinates), as well as the factors influencing it. However, not a single publication on this topic has been found in the Georgian literature. The aim of this study was to draw the attention of Georgian researchers to this phenomenon and to develop a Georgian version of the Chotpitayasunondh & Douglas phubbing scale. A cross-sectional study was conducted involving 662 participants, including 78% women, with an average age of 24.2 ± 8 years. The factor structure of the questionnaire was tested using both exploratory and confirmatory factor analysis. It was confirmed that, like the original, the Georgian version is a valid and reliable assessment instrument with good psychometric properties. It can be used among young people for both research and psychological counseling. We hope that the availability of an appropriate measurement instrument will facilitate the study of this phenomenon in the Georgian context.

Keywords: Phubbing, a Georgian version of the Generic Scale of Phubbing (GSP), Measurement, Development, Validation

JEL classification: I31

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Published
2025-12-15