THE IMPACT OF AUTOMATED TECHNOLOGIES ON ORGANIZATIONAL CULTURE IN GEORGIAN STATE ELECTROSYSTEM

Tinatin Magradze

E-mail:tinatin86@gmail.com

PhD student East European University

Tbilisi, Georgia

https://orcid.org/0009-0000-1407-9053

Abstract. Organizational culture is a fundamental element of a company that shapes employees' behaviors, values, leadership styles, and decision-making processes. Its proper formation enhances staff motivation and engagement, facilitates effective communication and collaboration, improves adaptability to change, and supports the company's growth. Therefore, a strong corporate culture is a crucial factor in the organization's long-term success.

Automated technologies are essential components of our daily lives, and their integration is evident in all areas. The energy sector is no exception. The Georgian State Electrosystem (GSE) has implemented automated technologies that ensure the creation and operation of a safe and stable electricity transmission system. Fostering an appropriate organizational culture during the introduction of these technologies is crucial for optimizing the use of these programs and achieving economically justified results.

A qualitative study was conducted at GSE. Through interviews, analysis of documentation, and statistical data from the company, it was determined that the introduction of automated technologies led to changes in the organizational culture. Values such as a commitment to continuous renewal, establishing close ties with supplier companies, and mobilizing personnel for cooperation with international organizations have become more prominent. With the entry of automation systems and solution provider companies into the Georgian market, values like innovation orientation and the sharing of best practices, knowledge, and innovative ideas were established. The development of a proper corporate environment within the company brought positive results to the organization, directly impacting its main activities by reducing both partial and complete blackouts, as well as technical losses in the transmission system. The results of the research carry important information because they clearly present the role of organizational culture in the successful activities of the country's most important energy link – Georgian State Electrosystem.

Key words: Automated Technologies, Georgian State Electorsystem, Organizational Culture, Electricity Transmission, Corporate Environment

JEL classification: M14, Q40, Q55