MAIN CHALLENGES OF SME DIGITALIZATION POLICY IN GEORGIA
Giuli Giguashvili
E-mail:giuligiguashvili@gu.edu.ge
Professor, Gori State University
Gori, Georgia
https://orcid.org/0000-0001-5657-7544
Tamar Makasarashvili
E-mail: tamarmakasarashvili@gu.edu.ge
Professor, Gori State University
Gori, Georgia
https://orcid.org/0000-0003-0424-1816
Abstract. In the modern world, small and medium-sized enterprises (SMEs) form the foundation for economic development, job creation, and production growth. Digitalization of business processes plays a critical role in increasing SMEs' productivity, optimization, efficiency, and market competitiveness. That involves transforming traditional business processes using digital technologies and Createch (integrating creativity and technology). Key challenges in boosting business productivity include decision-making based on artificial intelligence in the digital environment, implementing cloud-based platforms and customer relationship management (CRM) systems, and using e-commerce and digital marketing tools.
This paper analyzes the challenges of SME digitalization in Georgia. It evaluates the main directions and development strategies of digitalization policy and offers recommendations to overcome existing challenges.
Key words: Small and Medium Sized Enterprises, Digitalization, Createch, Artificial Intelligence.
JEL classification: M1, M21, M38.
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References
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