GREEN PURCHASING IN ALGERIA: FOCUS ON ENVIRONMENTAL AWARENESS
Sidi Mohammed Benachenhou
E-mail:benach_med@yahoo.fr
Professor, Faculty of Economics and Management, MECAS Laboratory
Abou Bekr Belkaid University, Tlemcen, Algeria
https://orcid.org/0000-0002-4079-973X
Nadira Bessouh
E-mail: bessouh_nadira@yahoo.fr
Professor, Higher School of Management Tlemcen
Lerema Laboratory ,Algeria
https://orcid.org/0009-0004-3194-2196
Imene Dali Youcef
E-mail: lanakiki@hotmail.fr
Masters,Faculty of Economics and Management, MECAS Laboratory
Abou Bekr Belkaid University, Tlemcen, Algeria
https://orcid.org/0009-0008-3452-9777
Abstract: This research explores the effects of environmental concern on the intention to purchase green products with the mediating role of TPB variables (Attitude toward green products, subjective norms and perceived behavioral control). In this context, this study aims to validate extended TPB to predict consumer intentions to purchase green products by highlighting the pivotal role that environmental concern can play in this model.
The empirical results conducted on data from 231 respondents using structural equation modeling validate all hypotheses of the extended TPB model. Furthermore, the results found that environmental concern, subjective norms, attitude toward green products and perceived behavioral control positively impact the intention to purchase green products. In addition, the results found that there is a relationship between environmental concern and the variables of TPB model. Our findings validated the appropriateness of the extended TPB for predicting consumers’ intentions toward purchase green products in sustainable marketing settings.
The novelty of this study also demonstrated that the direct effect of environmental concern on intention to purchase green products was more significant than the indirect effect mediated by TPB variables. Thus, environmental concern by consumer may contribute to better understanding of green purchase intention and can become a key variable for consumer sustainable consumption. The study can help marketers to improve green marketing strategies and provide valuable insights for companies to benefit society and the environment and engage consumers’ in purchasing sustainable products by focusing on environmental concern.
Therefore, identifying and understanding the factors affecting green purchasing product can enables the company to develop effective strategies that guide consumers’ towards sustainable consumption.
Key words: Green products; Environmental Concern; Green Purchase Intention; TPB model; SEM
JEL classification: Q56; Q01; M31.
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References
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Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, 60–69. https://doi.org/10. 1016/j.jretconser.2017.11.008
Kamalanon, P., Chen, J.S., & Le, T.T.Y. (2022). Why Do We Buy Green Products? An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior. Sustainability. 14, 689. https://doi.org/10.3390/su14020689
Kim, S.H., Seock, Y.K. (2019). The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: the mediating role of personal norms. Journal of Retailing Consumer Services. 51, 83–90. https://doi:10.1016/j.jretconser.2019.05.023
Kumar, A, Prakash, G., & Kumar, G. (2021). Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study. Journal of Retailing and Consumer Services, 58, 102270. https://doi: 10.1016/j.jretconser.2020.102270
Laheri, V.K; Lim, W.M., Kumar, A.P., & Kumar, S. (2024). A multidimensional lens of environmental consciousness: towards an environmentally conscious theory of planned behavior. Journal of Consumer Marketing, 41/3. 281–297. https://doi:10.1108/JCM-03-2023-5875
Lee, R., Murphy, J., & Neale, L. (2009). The interactions of consumption characteristics on social norms. Journal of Consumer Marketing, 26(4), 277–285. https://doi.org/10.1108/07363760910965873
Liang ,H., Wu, Z., & Du, S. (2024), Study on the impact of environmental awareness, health consciousness, and individual basic conditions on the consumption intention of green furniture. Sustainable Futures, 8, 100245. https://doi.org/10.1016/j.sftr.2024.100245
Liu, P., Segovia, M., Tse, E.C-Y., & Nayga., R.M. (2022). Become an environmentally responsible customer by choosing low-carbon footprint products at restaurants: Integrating the elaboration likelihood model (ELM) and the theory of planned behavior (TPB). Journal of Hospitality and Tourism Management, 52, 346-355. https://doi.org/10.1016/j.jhtm.2022.07.021
Fishbein, M., & Ajzen, I. (2011). Predicting and Changing behavior: The reasoned Action Approach, Psychology Press. doi:10.4324/9780203838020
Mc Donald, S., Oates, C.J., Thyne, M., Timmis, A.J., & Carlile, C. (2015). Flying in the face of environmental concern: Why green consumers continue to fly. Journal of Marketing Management, 31, 1503–1528. https://doi:10.1108/0267257X.2015.1059352
Mohd Suki, N. (2016). Consumer environmental concern and green product purchase in Malaysia: Structural effects of consumption values. Journal of Cleaner Production. 132, 204–214. https://doi:10.1016/j.jclepro.2015.09.087
Molinillo, S., Vidal-Branco, M., & Japutra, A. (2020). Understanding the drivers of organic foods purchasing of millennials: evidence from Brazil and Spain. Journal of Retailing and Consumer Services. 52, 1–9. https://doi: 10.1016/j.jretconser.2019.101926
Mongula, A., Masnita, Y., & Kurniawati. (2023).Environmental concern: does it drive green purchase intention of sustainable packaging?. Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 12(3), 290-308. https://doi:10.26418/jebik.v12i3.67498.
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Published
2025-11-06
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Articles
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