STATISTICAL STUDY OF PRIORITY DIRECTIONS AND EXPECTATIONS OF DOMESTIC TOURISM REHABILITATION IN GEORGIA

Nino Abesadze

Email:nino.abesadze@tsu.ge

Associate Professor, Iv. Javakhishvili Tbilisi State University

Tbilisi, Georgia

https://orcid.org/0000-0002-6564-2771

Natalia Robitashvili 

Email:nato.robitashvili@bsu.edu.ge 

Associate Professor, Batumi Shota Rustaveli State University

Batumi, Georgia

https://orcid.org/0000-0001-7645-6491

Otar Abesadze 

Email:o.abesadze@gmail.com

Associate Professor, Georgian National University (SEU)

Tbilisi, Georgia

https://orcid.org/0000-0003-1644-4995

Rusudan Kinkladze 

Email:r.kinkladze@gtu.ge

Associate Professor, Georgian Technical University

Tbilisi, Georgia

https://orcid.org/0000-0003-1351-2382

After recovering from two years of economic uncertainty and shock, the development of tourism in Georgia returned to the pre-pandemic situation. There is a growing trend in the movement of tourist flows, the activation of companies operating in the domestic tourist marketIt's on the face.

Methodology. Both general and specific statistical methods were used in the research process: observation, gathering-grouping and analysis: average values, relative indicators, variational analysis, dynamic series, selective observation, etc.  The data was processed and the indicators were calculated based on the computer program SPSS

Results. Domestic tourism is gaining strength in the country,  the number of people wishing to travel domestically has increased, the attitude of the population toward travel has changed. In particular, the 31-50-year-old category always prevails among domestic visitors. It is noteworthy that the activity of the population aged 15-30 years slows down and the domestic tourism activity of visitors aged 71+ increases.

If, according to the researches of the National Statistics Service, Georgian citizens travel mainly to visit friends/relatives and then to visit their second home, then according to the results of the research conducted by us, the purpose of domestic visits is mainly recreation, entertainment, visiting friends/relatives. The most active for tourism are: Tbilisi, Adjara and Imereti. The average number of nights spent by visitors is increasing. Family/relatives predominate among accompanying persons on internal visits, although the number of those wishing to travel alone is also increasing; Popular accommodation options include hotels and home-rental services. The average monthly volume of expenses incurred during domestic travel is also increasing. The structure of tourism expenses has changed.. According to the results of the research, mountain tourism, sea tourism, eco, and agro-tourism are the most prioritized among tourism products. According to the respondents, the locations of Svaneti, Adjara, Tusheti, Kazbegi, Fasanauri (for rafting), etc. are attractive.