RISKS ANALYSIS IN THE ACTIVITIES OF A TOURISM COMPANY

NATIA BERIDZE

Doctor of Business Administration Invited teacher

Batumi Shota Rustaveli State University

Georgia, Batumi

+995577402829

E-mail: beridze.natia@bsu.edu.ge

http://orcid.org/0000-0001-5706-5380

Abstract

In the current conditions, risk management is a key factor in raising the competitiveness of organizations and maintaining them.The article is devoted to the actual current issues - the study of risks in the tourism sector. Tourism industry is a combination of enterprises, institutions, organisations, which provide production, distribution and exchange of tourism products, development and use of tourism resources, as well as the creation of a material and technical base for tourism.The specificity of the activities of tourism companies is that they operate in conditions of fairly fierce competition and seasonal fluctuations in demand. The tourism sector has many unique features that can be attractive for long-term economic development. Speaking about the tourism business, it should definitely be mentioned that it is one of the most risky types of entrepreneurial activity in the field of rendering services. As a result, the number of dangerous situations peculiar only to this sphere of entrepreneurial activity is increasing. For effective operations, it is necessary to take measures that will help to minimize the risks, as well as reduce the losses caused by them. The main goal of the study is to analyse the risks in tourism activities.

The research topic is valuable in term of undestranding that one of the significant opportunities to reduce the threat of risks in the tourism industry is their forecasting, which is the most effective way to make accurate management decisions in tourism companies for the future.

During  the  research,  it`s  been  used  the  methods of analysis and synthesis, comparison and qualitative method. Proper conclusions and  recommendations  have  been  worked  out  on  the  basis  of  using  the research methods.

Keywords:  Tourism company, risk management, travel company, forecasting, method of scenario, risk insurance.